ABOUT

Born in a place that no longer exists, Carmen is an idea-driven, award-winning, independent Executive Creative Director who lives for the bleeding edge of advertising, art, and culture. 

She has 20 years of brand and agency experience, leading and collaborating with cross-functional teams for some of the most influential companies in the world. Carmen is a writer by trade but began her career in music and design, two influences that are ever-present in her work. She approaches every project with a rare balance of vision, creativity, and strategic intelligence.

She is currently contracted as Executive Creative Director for Kin, a creative company designed to advance social change through culture by partnering with brands, organizations, and innovators to create bold, transformative, and purposeful work.

In parallel, as Founder and Executive Creative Director of Love Collective, she partners directly with brands, tech companies, artists, and creative agencies, providing whitelist Creative Direction, Brand Strategy, and cultural insight.

At Deutsch, she ran Mattel’s social business and launched the world’s first gender-neutral doll, which Time Magazine recognized as “One of the best inventions of 2019.” She also co-created a highly-awarded animated series for the #MeToo Movement.

At CP+B, she created powerful visual storytelling for Infiniti Global and helped launch their Innovation Lab.

At TBWA\CHIAT\DAY, she was recruited as Co-Founder and Creative Lead to open the agency’s first international office in Mexico City, an agency designed specifically for Gatorade. After building the agency’s portfolio of clients, she transferred to TBWA\CHIAT\DAY LA, where she created the highly-awarded GRAMMYs campaign “Witness Greatness,” featuring Kendrick Lamar.

Carmen lives in pursuit of strategic, intelligent, and emotionally compelling work that transcends borders and media—the kind people actually want to watch. She also still believes it can change the world for the better.

When she’s not making brands famous, she’s always learning something new, whether it’s a jazzy vocal riff or some dirty words in French.

KIN (2021-Present)
Executive Creative Director (Contract)
Creative Leadership of a global, remote-first, cross-functional team working with clients like Uber, Mailchimp, Delta Airlines, YouTube, Hinge, and Ben & Jerry's.

D&AD Wood Pencil 2023. ADC Awards 2x Silver. AdAge’s Purpose-Led Agency of The Year, Silver. Muse 2x Platinum and 3x Gold Winner. Fast Company Innovation by Design Finalist.

LOVE COLLECTIVE (2020-Present)
Founder, Executive Creative Director
A Global Creative Conspiracy. Providing whitelist Creative Direction, Brand Strategy, and cultural insight to brands, tech companies, artists, and creative agencies.

Selected Clients: Apple, Netflix (USA and France), Activision Blizzard, Saturday Morning, Kin, CP+B, GALE, Lord Jones.

DEUTSCH L.A. (2017-2020)              Creative Director
Mattel Social, Squirt, Uber, Target

CP + B (2016-2017)                        Associate Creative Director
Infiniti Global 

TBWA\CHIAT\DAY L.A. (2013-2016) Senior Creative (ACD Writer)
Nissan Americas, GRAMMYs, Gatorade global, adidas global

TBWA\CHIAT\DAY MX (2011-2013) Creative Director, Co-Founder
Gatorade Mexico and LatAm, adidas Mexico and LatAm

OGILVY & MATHER (2007-2011) Integrated Associate Creative Director

GIBERT DDB/S2 (2005-2007)             Senior Copywriter

TERAN\TBWA (2003-2005) Copywriter/AD

Portrait: Greg Scaffidi
Beach photo: Julia Lindemalm